...Sabzar Ahmad Peerzadah; Shayista Majeed Purpose Due to land-locked topography, poor connectivity, struggling market conditions and other region-specific factors, the arts and crafts industry in Kashmir is facing several challenges. However, irrespective of all odds, artisan entrepreneurs continue...

... from various universities and colleges in Kashmir participated in the study. Primary data collection was done using self-administered questionnaires. A purposive sampling approach was used to identify respondents for the current study. Structural equation modeling has been used for testing hypotheses...