... This study adopts a comparative qualitative case study of two Canadian manufacturing firms, Alpha and Beta, drawing on eight semi-structured interviews with senior executives and operational managers. Data were analysed thematically using NVivo 15, combining inductive and deductive approaches to identify...

...Denish Butagasa Galimaka; Samuel Mafabi; Jannat Kyogabiirwe Bagorogoza; John C. Munene Purpose This paper aims to provide theoretical explanation to a story of a manufacturing firm in Uganda that produced new knowledge which enhanced its performance. Precisely, the paper suggests multiple theories...