...Cesar Augusto Vega Winter; Ruben Guevara Purpose This study aims to research factors influencing the interaction between marketing and sales teams, applying Kotler’s levels of marketing and sales integration scale for the first time in academic research. It examines the impact of organizational...

... indices of the SEM in the three countries, they turned out to be acceptable. Findings Through the results obtained in the three studies carried out, it has been verified that the instrument of social commerce in its two factors: Marketing and Market Participation, has sufficient validity...

... increasingly important for not only multinational but also local coffee chains. The purpose of this study is to analyze the extent to which coffee chains include CSR on their websites. Turkey, which is a large emerging economy with an expanding coffee chain market, is selected as the research context...

...' visibility, among many others. This research studies and analyses the marketing choices of Italian football clubs, as well as their sport and financial performances, in the strategic management context. The study focuses on competitive strategies in Italian football, which are largely affected...

... © Emerald Group Publishing Limited 2013 --> Brands Competitive strategy Financial performance Italy Marketing Strategic branding Wines Article Type: 2012 Awards for Excellence From: International Journal of Organizational Analysis, Volume 21, Issue 1...

... for publication in upcoming issues. The review should be approximately 1,000-3,000 words in length. © Emerald Group Publishing Limited 2013 --> Brands Competitive strategy Financial performance Italy Marketing Strategic branding Wines Article Type: Call for book reviews From...

... and high market shares, while applying targeted marketing policies. © Emerald Group Publishing Limited 2011 Italy Wines Brands Financial performance Competitive strategy Marketing Strategic branding Over the past few years, the wine industry and market have been changing...