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Keywords: Memetic mapping
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Journal Articles
International Journal of Organizational Analysis (2022) 30 (6): 1271–1285.
Published: 06 July 2021
...Farzad Fesharaki Purpose The purpose of this study is to describe the culture of Google using memetic mapping. Design/methodology/approach Printed and online texts published about Google are coded, and 40 memes are discovered. Memes are placed into six levels of organizational culture, namely...
