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Keywords: Metaphor theory
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Journal Articles
International Journal of Organizational Analysis (2026) 34 (12): 238–261.
Published: 25 June 2026
... (Polarised, Unthinkable, Metamorphic and Overheated) function as evolving metaphors with identifiable lifecycles. While widely used in practitioner discourse, these frames have rarely been analysed systematically at the intersection of metaphor theory and management fashion theory. Design/methodology...

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