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Keywords: Mumpreneurs
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Journal Articles
International Journal of Organizational Analysis (2025) 33 (2): 416–433.
Published: 30 July 2024
...Muhammad Muhammad Nasir; Saemah Shamim Purpose This paper explores the motivations and challenges faced by Muslim women ‘mumpreneurs,’ in Northern Nigeria, a region with a predominantly Muslim population. The unique socio-religious and cultural context of Northern Nigeria serves as a key driver...
