Keywords: Natural language processing
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Journal Articles

Assessing social media marketing effectiveness using multiple scales: a comparative study of the hospitality and insurance sectors in Sri Lanka

Potupitiya Gamaathige S. Amila Jayarathne, Hasali Yashodhara Rajakaruna, Shelton Refuge Giwa, Thusyanthy Lavan
Journal: International Journal of Organizational Analysis
International Journal of Organizational Analysis 1–28.
https://doi.org/10.1108/IJOA-10-2025-6127
Published: 16 June 2026
.../methodology/approach Using a multi-method approach, the study integrates matrix analysis, sentiment analysis utilising Natural Language Processing tools and survey-based consumer engagement metrics. This multi-method strategy facilitates a robust and comprehensive assessment of the effectiveness of SMM...
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Journal Articles

The role of artificial intelligence in auditing and fraud detection in accounting information systems: moderating role of natural language processing

Adel M. Qatawneh
Journal: International Journal of Organizational Analysis
International Journal of Organizational Analysis (2025) 33 (6): 1391–1409.
https://doi.org/10.1108/IJOA-03-2024-4389
Published: 25 July 2024
...Adel M. Qatawneh Purpose This study aims to investigate the moderating role of natural language processing natural language processing (NLP) on the relationship between AI-empowered AIS (data gathering, data analysis, risk assessment, detection, prevention and Investigation) and auditing and fraud...
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