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Keywords: Nonmarket strategy
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Journal Articles
International Journal of Organizational Analysis (2025)
Published: 25 September 2025
...John A. Parnell; Michael L. Troilo; Matthew T. Oglesby Purpose This paper aims to deepen our comprehension of how firm size, market strategies and nonmarket strategies influence organizational performance. It assesses the validity of two market–nonmarket strategy configurations: (1) cost...
