...Bruno Felix The author developed a single case study based on in-depth interviews, non-participant observations and document analysis in a credit cooperative. After periods of changes in organizational identity (from idealism to pragmatism), the formation of a paradoxical...

... academic success vis-a-vis the career assessment system adopted, followed up by those faculty members’ answering an electronic questionnaire about organizational identity and image perception ( Gioia et al., 2000 ). Findings Considering the individual perspectives, faculty...