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Keywords: Perceived vulnerability
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Journal Articles
International Journal of Organizational Analysis (2025) 33 (5): 1260–1276.
Published: 03 July 2024
.../methodology/approach The model tests antecedents and outcomes of advertising intrusion based on surveys of 170 respondents and structural equation modeling. Personalized mobile ads, privacy concerns and perceived vulnerability heighten intrusion, leading to resistance behaviors like avoiding ads and negative...

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