... and at scale to influence business behaviours through digital collective action. Using social network analysis techniques, this study focuses specifically on sampling data from when the hashtag #EmptyOldTrafford was trending. The authors extract 21,610 posts from this time period and identify social network...

... analysis, structural equation modeling, social network analysis and methods from biostatistics can provide measures of resource integration. Findings The authors develop a scale and associated measures that can help scholars systematically measure and identify firms with a high or low level of resource...