...Avinash Chopra; Chandan Kumar Sahoo; Gokulananda Patel Purpose This paper aims to investigate the relationship between employer branding (EB) and talent retention. The paper also analyses the mediating role of employee engagement in the association between EB and talent retention. Design...

... al., 1997; Masterson et al., 2000 ; Settoon et al., 1996 ; Wayne et al., 1997). Employer branding Talent management Internal employer branding Talent retention Talented employees are the lifeline of any organisation. They contribute effectively to its...