Issues

Awards for Excellence

Outstanding paper Award

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Call for papers

Special Issue on changing patterns of global growth

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Nollywood and the home video revolution: implications for marketing videofilm in Africa

Stevina U. Evuleocha
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Developing a route to market strategy for mobile communications in rural India: An interview with Gurdeep Singh, Operations Director, Uttar Pradesh, Hutch India

Jamie Anderson
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Trust and commitment in Vietnam: the industrial distributor's perspective

Arlene Tuang; Christina Stringer
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Evaluating the effectiveness of export support services in developing countries: A customer (user) perspective

Goitom Tesfom; Clemens Lutz
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Excess sensitivity of consumption: An empirical analysis of urban residents in China

Shengliang Deng; Xiaotong Jin
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Impacts of a Thai cause‐related marketing program on corporate image

Apisit Chattananon; Meredith Lawley; Numchai Supparerkchaisakul; Lackana Leelayouthayothin
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Editorial

Editorial

Yusaf H. Akbar
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Note from the publisher

Note from the publisher

Vicky Williams
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