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Allam Abu Farha
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Journal Articles
Dynamics of Muslim consumers’ behavior toward Halal products: Exploration study using fMRI technology
Open Access
International Journal of Emerging Markets (2019) 14 (4): 689–708.
Published: 20 June 2019
Journal Articles
Matching organizational frame of reference and business strategy with contemporary marketing practices: Evidence from Arab world
Available to Purchase
International Journal of Emerging Markets (2016) 11 (4): 533–549.
Published: 19 September 2016
