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Journal Articles

Examining customer willingness to pay more for banking services: the role of employee commitment, customer involvement and customer value

Ernest Emeka Izogo, Mathias Egede Elom, Mercy Mpinganjira

International Journal of Emerging Markets (2021) 16 (6): 1176–1201.

https://doi.org/10.1108/IJOEM-10-2019-0850

Published: 26 May 2020

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Journal Articles

Modelling green customer loyalty and positive word of mouth: Can environmental knowledge make the difference in an emerging market?

Paul Blaise Issock Issock, Mercy Mpinganjira, Mornay Roberts-Lombard

International Journal of Emerging Markets (2020) 15 (3): 405–426.

https://doi.org/10.1108/IJOEM-09-2018-0489

Published: 25 September 2019

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Journal Articles

Use of e-government services: the role of trust

Mercy Mpinganjira

International Journal of Emerging Markets (2015) 10 (4): 622–633.

https://doi.org/10.1108/IJoEM-12-2013-0151

Published: 21 September 2015

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Journal Articles

Retaining Africa's talent: the role of Africa's higher education

Mercy Mpinganjira

International Journal of Emerging Markets (2011) 6 (2): 168–179.

https://doi.org/10.1108/17468801111119515

Published: 12 April 2011

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