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Journal Articles

Country of brand origin positioning and financial performance: effects on internationalized companies from an emerging market

Rafael Barreiros Porto, Paula Borges Gomes Akitaya, Denise Santos Oliveira

International Journal of Emerging Markets (2023) 18 (8): 1808–1826.

https://doi.org/10.1108/IJOEM-11-2020-1423

Published: 01 July 2021

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Journal Articles

How marketing balances the battle between premium and regular products? Brand sales dynamics in an emerging market

Marcos Inácio Severo de Almeida, Rafael Barreiros Porto, Ricardo Limongi França Coelho

International Journal of Emerging Markets (2020) 15 (6): 1265–1286.

https://doi.org/10.1108/IJOEM-06-2019-0457

Published: 06 April 2020

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