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Journal Articles

Medical tourism brand equity in emerging markets: scale development and empirical validation

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Diya Guha Roy, Sujoy Bhattacharya, Srabanti Mukherjee
Journal: International Journal of Emerging Markets
International Journal of Emerging Markets (2023) 18 (11): 5172–5194.
https://doi.org/10.1108/IJOEM-05-2021-0805
Published: 01 March 2022
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Includes: Supplementary data
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