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Keywords: Customer involvement
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Journal Articles
Examining customer willingness to pay more for banking services: the role of employee commitment, customer involvement and customer value
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International Journal of Emerging Markets (2021) 16 (6): 1176–1201.
Published: 26 May 2020
... addressing this issue is scare. This study investigates the effect of perceived employee commitment to service delivery and customer involvement on customer value and willingness to pay more. The study also examines the extent to which customer value mediates the effect of employee commitment and customer...
