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Keywords: Inter-channel integration
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Journal Articles
Toward the inter-channel synergy renaissance in emerging markets: evidence from adding clicks to bricks in Serbia
Available to Purchase
International Journal of Emerging Markets (2023) 18 (9): 3309–3333.
Published: 25 October 2021
...–online integration in the emerging market context. © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Inter-channel synergy Inter-channel integration Omni-channel strategy Offline–online integration Emerging market The new market reality...
