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Keywords: Managerial cognition
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Journal Articles
Matching organizational frame of reference and business strategy with contemporary marketing practices: Evidence from Arab world
Available to Purchase
International Journal of Emerging Markets (2016) 11 (4): 533–549.
Published: 19 September 2016
... 25 11 2015 01 12 2015 15 12 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Emerging markets Marketing strategy Strategic management Managerial cognition One of the fundamental issues of strategic...
