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Keywords: Time-series analysis
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Journal Articles
How marketing balances the battle between premium and regular products? Brand sales dynamics in an emerging market
Available to Purchase
International Journal of Emerging Markets (2020) 15 (6): 1265–1286.
Published: 06 April 2020
... A marketing manager involved with brand management in emerging markets should understand the behavior of brand sales in time and evaluate sales positions because decisions in this reality are usually supported by what time-series analysis classify as small time windows (Pauwels and Hanssens, 2007...
Journal Articles
Institutional drivers, historical determinism, and economic development in Mozambique
Available to Purchase
International Journal of Emerging Markets (2020) 15 (4): 767–789.
Published: 16 December 2019
.... The third approach is the institutional approach as represented by North (1990 , p. 104) who emphasizes the way in which institutions frame strategic interaction between agents: Economic development Institutional change Africa Economic growth Time-series analysis Institutional development...
