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Keywords: Willingness to pay more
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Journal Articles
Examining customer willingness to pay more for banking services: the role of employee commitment, customer involvement and customer value
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International Journal of Emerging Markets (2021) 16 (6): 1176–1201.
Published: 26 May 2020
...Ernest Emeka Izogo; Mathias Egede Elom; Mercy Mpinganjira Purpose Although scholars highlighted the need to close the interactive marketing gap and enhanced understanding of willingness to pay more in settings where customer participation in the service delivery process is paramount, research...
