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Rasmusen, Ramseyer and Wiley (1991) (hereafter RRW) seek to show that exclusionary agreements can be both “profitable and pernicious (1137).” A contract to exclude provides that if I sell to you, you agree not to buy from anyone else but me; you must be loyal or, better yet, faithful, to me. RRW “focus on exclusionary conduct that is ‘naked’: conduct unabashedly meant to exclude rivals, for which no one offers any efficiency justification” (1137).

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