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Purpose

Employees in high-pressure work environments frequently experience conflicts between organizational goals, team expectations and personal values, giving rise to persistent ethical dilemmas. While prior research has focused on compliance, whistleblowing and ethical decision-making, little is known about how employees navigate everyday moral ambiguity or how ethical adaptation unfolds as an ongoing process. This study aims to develop a grounded theory of ethical adaptation that explains how employees manage such tensions while maintaining personal and professional integrity.

Design/methodology/approach

Adopting a constructivist grounded theory approach, data were collected through 50 semi-structured interviews with employees working in high-pressure sectors, supplemented by workplace observations and organizational documents. Data analysis followed open, axial and selective coding procedures to identify recurring categories, relationships and underlying processes.

Findings

The analysis revealed a dynamic process of ethical adaptation characterized by four interrelated strategies: resource management, selective transparency, contextual negotiation and relational strategizing. These strategies coalesce into a core process of continuous ethical adjustment, through which employees respond to organizational pressures, social norms and personal value commitments over time.

Research limitations/implications

This study contributes to organizational behavior and business ethics literature by introducing ethical adaptation as a process-oriented construct. It extends existing research on coping and resource management by demonstrating how ethical responses are dynamically shaped through ongoing interaction between individual values and organizational contexts.

Originality/value

By shifting attention from discrete ethical choices to continuous ethical adaptation, this study provides a novel process-based understanding of how employees navigate moral ambiguity in high-pressure work environments.

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