This study aims to explore how Islamic values and environmental knowledge influence environmental concerns and the intention to adopt electric vehicles (EVs) in Indonesia. This study focuses on the roles of attitudes and concerns in shaping consumer behavior.
The research data were collected from 452 Indonesian Muslims by using a questionnaire and a survey method. The relationships among Islamic values, environmental knowledge, environmental concerns, attitudes and intention to adopt EVs were analyzed through partial least squares structural equation modeling.
The study finds that Islamic values positively impact environmental concerns and shape attitudes toward EVs. While environmental concerns do not directly influence adoption intentions, positive attitudes are crucial for driving the intention to adopt EVs. Environmental knowledge also significantly affects environmental concerns.
Practitioners should enhance environmental knowledge and align marketing strategies with Islamic values to boost EV adoption. Emphasizing environmental benefits and cultural relevance in promotional campaigns can improve consumers’ attitudes and increase EV adoption rates.
This research offers new insights into how Islamic values and environmental knowledge influence attitudes and behaviors toward EVs. This contributes to understanding sustainable technology adoption in a cultural context.
