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Customer perceived ethicality and electronic word of mouth approach to customer loyalty: the mediating role of customer trust

Saeed Aldulaimi, Swati Soni, Isha Kampoowale, Gopala Krishnan, Mohd Shukri Ab Yajid, Ali Khatibi, Deepak Minhas, Meenu Khurana

International Journal of Ethics and Systems (2025) 41 (1): 258–278.

https://doi.org/10.1108/IJOES-03-2024-0088

Published: 30 August 2024

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