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Keywords: Electronic word of mouth
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Journal Articles
Saeed Aldulaimi, Swati Soni, Isha Kampoowale, Gopala Krishnan, Mohd Shukri Ab Yajid, Ali Khatibi, Deepak Minhas, Meenu Khurana
International Journal of Ethics and Systems (2025) 41 (1): 258–278.
Published: 30 August 2024
...), electronic word of mouth (eWOM), customer trust (CT) and customer loyalty (CL). Furthermore, this study aimed to understand the dual role of CPE and eWOM in obtaining CT and achieving CL. Design/methodology/approach Using a quantitative, cross-sectional research design, data were collected from face...
