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In this article, we report on an empirical study conducted in the USA to determine the performance measures project managers commonly use to evaluate the success of their projects. Specifically, we identify project managers’ orientations toward using internal and/or customer driven measures of performance. We also investigate the priority given to these measures at different stages of a project by identifying the primary objective at those stages. In general we find that project managers’ primary success measure is quality and their most important objective is meeting customer needs. The priority given to this objective does not change during various stages of a project regardless of the project type and industry classification. The choice of performance measures, however, is influenced by project type and industry classification.

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