A Study of Quality Circles in White Collar Areas

A recent research project on white collar quality circles in manufacturing industry was carried out because previous research at UMIST indicated that white collar circles were more difficult to set up and sustain. The study involved interviews in eleven companies which had or had had white collar circles, and questionnaire surveys of manufacturing companies and quality circle consultants. The findings indicate that white collar circles are no more difficult to initiate than blue collar circles but they can be harder to sustain. There was little evidence that companies were aware of the benefits of increasing white collar productivity or the part that circles can play in this and white collar workers are often sceptical about the relevance of circles to them. It was also found that white collar circles can face difficulties such as problem choice, over‐complex projects, organising meetings and a tendency to form multi‐disciplinary groups. Companies intending to start white collar circles need to be aware of the pitfalls but these should not deter them from setting them up.