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Sixty‐seven British companies took part in a survey to determine causes of failure of quality circles. The main reasons determined were: rejection of the concept by top management and trade unions; the disruption caused by redundancies and company restructuring; labour turnover; lack of co‐operation from middle and first line management; and failure by circle leaders to find enough time to organise meetings. The author was optimistic about the findings since growth in the number of companies using circles and the average number of circles per company is still taking place.

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