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Journal Articles
Multimedia for international operations: a case study
Available to Purchase
International Journal of Operations & Production Management (2003) 23 (1): 125–137.
Published: 01 January 2003
... for the way in which operations may be documented and enacted. In particular, multimedia allows texts that are complex enough to address issues of what Hochschild describes as “emotional labour” in service operations. These developments have great significance for both practice and research in operations...
