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Keywords: Global marketing
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Journal Articles
International Journal of Operations & Production Management (1995) 15 (2): 61–76.
Published: 01 February 1995
...; the differences between exporting and non‐exporting firms with regard to how they adopt AMT; and the relationship between adopting AMT and exporting to global markets. Using multivariate analysis of variance (MANOVA), multiple comparison tests,pair‐wise comparisons, regression, correlation, and partial...
Journal Articles
International Journal of Operations & Production Management (1994) 14 (4): 79–96.
Published: 01 April 1994
... to the expansion site′s future performance. © MCB UP Limited 1994 Brewing industry Global marketing Location Multinationals Optimal performance factors Production management Quantitative technologies Over the years one of the most prominent corporate growth strategies has been...
