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Keywords: Multimedia
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Journal Articles
Multimedia for international operations: a case study
Available to Purchase
International Journal of Operations & Production Management (2003) 23 (1): 125–137.
Published: 01 January 2003
... culture, and organisational identity. This paper presents an analysis of the experience of Avis Europe, a leading car rental firm, in developing a multimedia system for training frontline staff. The case illustrates how multimedia technologies enable a new sort of organisational text that has implications...
