Strategic perspectives on state government as a promoter of international trade and investment: the case of california

The paper examines the State of California’s new international trade and investment strategy through the lens of strategic management. This examination, embedded in a discussion of the history of the state's involvement, focuses on critical issues influencing strategy formulation and implementation. Findings indicate conceptual strategy design issues, political constraints, budgetary limitations, and organizational and managerial deficiencies contributing to a limited state engagement in international trade and investment with emphasis on leveraging existing resources rather than providing primary services. Unless California finds ways to deal with these issues, desired outcomes such as increased exports and investments will be lacking. Several lessons are offered to inform future state government efforts aimed at promoting international trade and investment.