...), our study also contributes to bridging this gap in the literature. Unlike most workplace studies which apply quantitative methods, we employ qualitative analysis in order to understand the employee’s perspective more fully, something a quantitative study is unable to do (Self and Dewald, 2011...

... OCB models lack contemporariness and reciprocity. Their perspective may be biased towards management. Practice based on such theory gives poor outcomes. To address these gaps, the authors reconceptualized OCB in the Indian context from an employee perspective. Design/methodology/approach...