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Volume 3, Issue 1
1 April 1972
This article was originally published in
International Journal of Physical Distribution
International Journal of Physical Distribution Cover Image for Volume 3, Issue 1
Review Article| April 01 1972

SELECTION OF THE OVERSEAS DISTRIBUTOR: AN EMPIRICAL FRAMEWORK Available to Purchase

Randolph E. Ross
Randolph E. Ross
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1747-3691
Print ISSN: 0020-7527
© MCB UP Limited
1972
International Journal of Physical Distribution (1972) 3 (1): 83–90.
https://doi.org/10.1108/eb014271

The success of a firm's export operation will depend to a great extent on the quality of the middlemen involved in the distribution of its products in the overseas market. Whether or not the exporter will be able to achieve his goals depends to a great extent on how thoroughly, and how well, he has carried out his analysis of which firm will do the best possible job for him in a particular market.

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© MCB UP Limited
1972
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