The Impact of Customer Services in International Markets Available to Purchase

Traditionally distribution service has been viewed as an ancillary part of the product, “a necessary evil”. As a consequence service levels tended to emerge over time to meet corporate goals. In the past managers would point out the fact that they had shipped 90 per cent of cases ordered within 24 hours when answering the question “what level of customer service does your company give?” This isolation of one element of customer service as representative of the level of service offered was a very common practice.