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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb014355. When citing the article, please cite: Gordon Wills, (1975), “Packaging as a Source of Profit”, International Journal of Physical Distribution, Vol. 5 Iss: 6, pp. 305 - 334.
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© MCB UP Limited
1990
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