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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb001069. When citing the article, please cite: David Corkindale, Gordon Wills, (1975), “Setting Advertising Budgets”, Management Decision, Vol. 13 Iss: 3, pp. 124 - 141.
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© MCB UP Limited
1977
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