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Concern about increasing fuel prices and levels of environmental pollution is forcing firms to improve the fuel efficiency of their transport operations. Assesses the extent to which British road hauliers have implemented a range of fuel‐saving measures and examines their general attitudes to fuel utilization. Good vehicle maintenance and driver training are believed to offer the greatest potential, with improved aerodynamics and vehicle replacement policy also considered important. Operators are sceptical, however, about the value of speed limiters and driver incentive schemes. Outlines the experience of a distribution contractor who has implemented a broadly‐based fuel conservation programme. Overall, the research highlights the importance of managerial initiatives, particularly in the areas of driver monitoring and training, and the need to develop a well co‐ordinated package of fuel efficiency measures.

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