A seller perspective on economic and non-economic satisfaction as precursors to formalisation, specific investments and dependence in business relationships

Nils M. Høgevold is Professor at Kristiania University College, Norway. He holds a MBA from Thunderbird School of Global Management, Arizona, USA. He has a background in management positions within the retail and tourism industries and a wide consultant experience, specializing in supplier and distributor relationships. He has published in a variety of peer reviewed academic journals and presented papers at international conferences in areas such as sustainability and relationship management. At Kristiania University College he is Associate Dean at Høyskolen Kristiania and responsible for the Bachelor program in Marketing and Sales Management.

Göran Svensson is Professor at Kristiania University College, Norway and holds a PhD from Gothenburg University, Sweden. He is the editor of European Business Review (Emerald) and an active and dedicated member of numerous editorial boards and editorial review boards of international research journals. Furthermore, he is a committed member of numerous international research and scholarly networks and associations. He is a frequent author of international journal articles and international conference contributions as well as book author. He also works at times as adviser and consultant in business and organises seminar series and workshops for both business and academia.

Professor Mercy Mpinganjira is the Director of the School of Consumer Intelligence and Information Systems at the University of Johannesburg. She holds a PhD in Management from University of Newcastle (Australia). Her research interests are in the areas of consumer behaviour and digital marketing.