Keywords: Middle-range theorizing (MRT)
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Journal Articles
International Journal of Physical Distribution & Logistics Management (2019) 49 (1): 33–51.
Published: 06 November 2018
... indicators (KPI) Middle-range theorizing (MRT) In the service industry success often favours those who deliver higher performances and value in the eyes of their buyers (i.e. partners and/or end-consumers). The performance of the delivered service, however, may not always meet the expectations...

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