Imposter syndrome and ethical messaging in health-care marketing: the mediating role of moral sensitivity and the moderating role of psychological safety

Nagaraja Kumari Tiyagura is a research scholar at KL University with a strong academic and professional background. She completed her BCom, MA in English and BEd from Acharya Nagarjuna University and earned her MBA from Jawaharlal Nehru Technological University Kakinada. She has qualified the National Eligibility Test (NET) and Teacher Eligibility Test (TET), demonstrating her academic competence and teaching aptitude. She possesses nearly 12 years of teaching experience and has also worked as an HR manager for three years, combining academic knowledge with industry exposure. Her research interests include human resource management, organizational behavior, artificial intelligence in management and employee psychology. She is highly passionate about research and scholarly writing. Her book chapters have been accepted in five Scopus-indexed publications and one of her research papers has been accepted in a Web of Science-indexed journal. She continues to actively contribute to academic research through interdisciplinary and impactful studies.

Kishore Babu B is a distinguished academician and industry professional with over 28 years of combined experience spanning the pharmaceutical industry and higher education. He is currently serving as an associate professor at KL Business School, Koneru Lakshmaiah Education Foundation. Dr Kishore Babu possesses a strong interdisciplinary academic background. He earned his B Pharmacy degree from Bangalore University, MBA from Andhra University, MPharmacy from Acharya Nagarjuna University, MPhil from Alagappa University and PhD in Management from Dravidian University. Prior to entering academia, he gained 13 years of rich industrial experience in the pharmaceutical sector, working with reputed organizations such as NATCO Pharma, Cadila Pharmaceuticals and Green Star Pharmaceuticals. His industry exposure provided him with substantial expertise in pharmaceutical operations and management practices. In the academic domain, Dr Kishore Babu has accumulated 15 years of teaching, research and administrative experience across several reputed institutions, including ICFAI, INC College, ASBM and Synergy School of Business. A prolific researcher and scholar, Dr Kishore Babu has published extensively in reputed national and international journals. His research contributions include 20 articles in Scopus-indexed journals, 5 publications in Web of Science-indexed journals, 10 papers in ABDC-B indexed journals and more than 50 articles in UGC Care-listed journals. In addition, he has authored two books and has been granted three patents, reflecting his commitment to innovation and applied research. As a dedicated research mentor, Kishore Babu has successfully guided two PhD scholars and is currently supervising three doctoral candidates. His academic career is marked by a strong commitment to teaching excellence, impactful research, industry-academia integration and scholarly mentorship.