Earlycite

Research Article September 15 2026
Spreading word-of-mouth: the power of emotional satisfaction in dental clinics service narratives
Davood Ghorbanzadeh; Nisreen M. Saleh; Hitmi Khalifa Alhitmi; Teddy Chandra; Kottala Sri Yogi; Nazira Ravshanova
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-02-2026-0035
View articletitled, Spreading word-of-mouth: the power of emotional satisfaction in dental clinics service narratives
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Research Article September 14 2026
Integrative health practices and consumer well-being: insights from transformative service research in healthcare marketing
Vanessa Pinhal; André Fagundes; Jussara Goulart da Silva
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-10-2025-0238
View articletitled, Integrative health practices and consumer well-being: insights from transformative service research in healthcare marketing
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Research Article September 11 2026
Integrating public health advertising and the health belief model to predict diabetes prevention intention: evidence from Indonesian young generations
Lissa Rosdiana Rosdiana Noer; Sri Hartini; Sony Kusumasondjaja
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-02-2026-0036
View articletitled, Integrating public health advertising and the health belief model to predict diabetes prevention intention: evidence from Indonesian young generations
Supplementary data
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Research Article September 10 2026
The influence of social media on users’ intention to participate in clinical trials: a cross-country analysis using an adapted technology acceptance model
Rohit Prasad; Ramanathan S; Ankit
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-10-2025-0225
View articletitled, The influence of social media on users’ intention to participate in clinical trials: a cross-country analysis using an adapted technology acceptance model
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Research Article September 8 2026
Mapping the barriers of effective healthcare service quality using expert mining and ISM–MICMAC approach
Pankaj Singh; Ruchi Kushwaha
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-12-2025-0297
View articletitled, Mapping the barriers of effective healthcare service quality using expert mining and ISM–MICMAC approach
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Research Article September 4 2026
A technology acceptance model extension of ERP use in Sri Lanka’s pharmaceutical industry
Wasantha Rajapakshe; Sakila Romesh
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-01-2026-0016
View articletitled, A technology acceptance model extension of ERP use in Sri Lanka’s pharmaceutical industry
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Research Article September 2 2026
A theoretical framework for structuring machine learning algorithms in response to the unique dynamics of the pharmaceutical supply chain
Mohammad Reza Seddigh; Parisa Latifi Latifi; Mohaddese Shafieepour; Naeemeh Dini; Mahdi KhalatbariLimaki; Shekufeh Khajouei
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-05-2025-0079
View articletitled, A theoretical framework for structuring machine learning algorithms in response to the unique dynamics of the pharmaceutical supply chain
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Research Article September 2 2026
Perceptions of doctors disclosing AI use in their online biographies: evidence from an experiment
Evan K. Perrault; Gladys M. Momade; Eylül Yel
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-01-2026-0009
View articletitled, Perceptions of doctors disclosing AI use in their online biographies: evidence from an experiment
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Research Article August 3 2026
Social influence versus fear in COVID-19 vaccine acceptance: insights for health marketing communication
Mario Arias-Oliva; Jorge Pelegrín-Borondo; Jorge de Andrés-Sánchez; Mar Souto-Romero
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-11-2025-0263
View articletitled, Social influence versus fear in COVID-19 vaccine acceptance: insights for health marketing communication
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Research Article July 30 2026
Blockchain-driven traceability and decentralized verification: shaping consumer trust in high-risk pharmaceutical markets
Naveen Kumar R.; Janani M.; Pavithra R.; Murali S.
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-01-2026-0028
View articletitled, Blockchain-driven traceability and decentralized verification: shaping consumer trust in high-risk pharmaceutical markets
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Research Article July 22 2026
Imposter syndrome and ethical messaging in health-care marketing: the mediating role of moral sensitivity and the moderating role of psychological safety
Nagaraja Kumari Tiyagura; Kishore Babu B
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-07-2025-0149
View articletitled, Imposter syndrome and ethical messaging in health-care marketing: the mediating role of moral sensitivity and the moderating role of psychological safety
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Research Article July 22 2026
Art therapy, marketing and fundraising: cost and revenue patterns in U.S. hospital foundations
Martha Friel; Angela Besana; Yuan Yuan
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-09-2025-0186
View articletitled, Art therapy, marketing and fundraising: cost and revenue patterns in U.S. hospital foundations
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Research Article July 7 2026
She can bleed economically and hygienically: an empirical study of customers’ attitudes and intention to use reusable menstrual products (RMPs)
Meenal Pachory Pandey
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-10-2025-0234
View articletitled, She can bleed economically and hygienically: an empirical study of customers’ attitudes and intention to use reusable menstrual products (RMPs)
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Literature Review June 30 2026
Beyond picture-perfect: the marketing impact of “real skin” in health care and beauty influencer culture
Bharti Rahul Shukla; Suchita Jha
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-07-2025-0152
View articletitled, Beyond picture-perfect: the marketing impact of “real skin” in health care and beauty influencer culture
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Research Article June 25 2026
The role of organizational citizenship behavior toward individuals in linking training to innovation in healthcare: moderating role of person–organization fit and working hours
Taylan Budur
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-08-2025-0177
View articletitled, The role of organizational citizenship behavior toward individuals in linking training to innovation in healthcare: moderating role of person–organization fit and working hours
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Research Article June 23 2026
Review of machine and deep learning models and data sets for the diagnosis of chronic diseases
Sushma Balaji Adsul; Kishor K. Bhoyar
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-12-2025-0290
View articletitled, Review of machine and deep learning models and data sets for the diagnosis of chronic diseases
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Research Article June 12 2026
Gut health goes viral: analyzing influencer advertising for dietary supplements on TikTok
Sun Young Park; Jaejin Lee; Braidyn Suzanne Lazenby
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-08-2025-0179
View articletitled, Gut health goes viral: analyzing influencer advertising for dietary supplements on TikTok
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Research Article June 2 2026
The impact of online reviews and ratings on patient healthcare decisions
Naveen Kumar R; Neerupa C; Ramadevi V; Krishnamoorthi M
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-09-2025-0181
View articletitled, The impact of online reviews and ratings on patient healthcare decisions
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Research Article May 26 2026
Digital integration, knowledge practices and agility: enhancing service quality and health-care delivery in pharmaceutical supply chains
Rand Al-Dmour; Hani Al-Dmour; Ahmed Al-Dmour; Eatddal Ahmad Amin
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-09-2025-0207
View articletitled, Digital integration, knowledge practices and agility: enhancing service quality and health-care delivery in pharmaceutical supply chains
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Research Article May 19 2026
Prescribing trust: authenticity, personalization, and health literacy in pharmaceutical branding
Athanasios Poulis; Ioannis Rizomyliotis
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-10-2025-0241
View articletitled, Prescribing trust: authenticity, personalization, and health literacy in pharmaceutical branding
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Review Article May 19 2026
The role of hybrid applications in the European Medicines Agency: balancing innovation and efficiency
Amulya KM; Arjun M; Venkatesh MP
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-06-2025-0141
View articletitled, The role of hybrid applications in the European Medicines Agency: balancing innovation and efficiency
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Corrigendum May 15 2026
Corrigendum: Adoption of AI-based diabetes diagnosis: a patient and institutional perspective in Maharashtra and Karnataka
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-05-2026-0120
View articletitled, Corrigendum: Adoption of AI-based diabetes diagnosis: a patient and institutional perspective in Maharashtra and Karnataka
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Research Article May 13 2026
Digital synergy: exploring the impact of social media influence, value co-creation and AI adoption on customer adoption
Umer Mukhtar; Muhammad Burhan Ud Din Ali Hamid
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-07-2025-0153
View articletitled, Digital synergy: exploring the impact of social media influence, value co-creation and AI adoption on customer adoption
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Research Article May 7 2026
Exploring the role of medical professionals in communication with patients for the related products consumption: an example of dentists
Yu-Ting Tung; Kuan-Nien Chen
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-08-2025-0166
View articletitled, Exploring the role of medical professionals in communication with patients for the related products consumption: an example of dentists
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Literature Review April 27 2026
Driving health-care efficiency through continuous improvement in the post-COVID era: insights and future directions from a systematic literature review
Jainullabdeen A; Sabeerdeen M; Prasanth S; Manoharan N
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-07-2025-0144
View articletitled, Driving health-care efficiency through continuous improvement in the post-COVID era: insights and future directions from a systematic literature review
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Research Article April 21 2026
Enhancing hospitalized patients medication safety by focusing on electronic medical record system: a quality function deployment application
Ankit Singh; Ojesvi Jindal
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-07-2025-0147
View articletitled, Enhancing hospitalized patients medication safety by focusing on electronic medical record system: a quality function deployment application
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Research Article April 17 2026
A MILP-based decision support system for an emergency hospital pharmacy
Faten Ben Chihaoui; Safa Bhar Layeb; Jouhaina Chaouachi; Chokri Hamouda
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-09-2025-0197
View articletitled, A MILP-based decision support system for an emergency hospital pharmacy
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Research Article April 14 2026
Marketing drivers of medical device selection: the mediating role of surgeon training in suburban Tier II Indian health-care markets
Shawnn Coutinho; Anushka Da Silva Pereira
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-06-2025-0115
View articletitled, Marketing drivers of medical device selection: the mediating role of surgeon training in suburban Tier II Indian health-care markets
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Research Article April 8 2026
An intelligent decision-making system integrating fuzzy logic and machine learning for pharmaceutical closed-loop supply chain and production planning in an uncertain environment
Mamta Keswani
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-05-2025-0078
View articletitled, An intelligent decision-making system integrating fuzzy logic and machine learning for pharmaceutical closed-loop supply chain and production planning in an uncertain environment
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Research Article March 19 2026
Vietnamese Generation Z’s behavioral intention to use active noise cancelling headphones: integration of technology acceptance model and protection motivation theory
Van Khoi Ma; Phan Hiep My Duong; Huynh Cam Tu Nguyen
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-07-2025-0151
View articletitled, Vietnamese Generation Z’s behavioral intention to use active noise cancelling headphones: integration of technology acceptance model and protection motivation theory
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Research Article March 19 2026
Exploring consumer responses to short-form video marketing in the medical aesthetics sector
Chiao-Chen Chang
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-09-2025-0183
View articletitled, Exploring consumer responses to short-form video marketing in the medical aesthetics sector
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Research Article March 13 2026
Financial flexibility, working capital efficiency and profitability in the Indian pharmaceutical sector: evidence from panel data (2016–2025)
Vijay Agrawal
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-07-2025-0163
View articletitled, Financial flexibility, working capital efficiency and profitability in the Indian pharmaceutical sector: evidence from panel data (2016–2025)
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Research Article March 9 2026
Marketing digital technology adoption in rural district health directorates in Ghana: insights from the Lambussie polyclinic
Théophile Bindeouè Nassè; Esther Gan; Maxwell Mwinzumah Sampson
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-09-2025-0199
View articletitled, Marketing digital technology adoption in rural district health directorates in Ghana: insights from the Lambussie polyclinic
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Research Article February 25 2026
Who sounds legit? Perceived credibility of expert, non-expert and patient health influencers: an Instagram-based netnographic analysis
Oula Bayarassou; Valentine Zhu
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-09-2025-0201
View articletitled, Who sounds legit? Perceived credibility of expert, non-expert and patient health influencers: an Instagram-based netnographic analysis
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Research Article February 24 2026
Epistemic ethicality and agentic artificial intelligence: exploring cognitive affective ontologies of trust and engagement in omnichannel healthcare ecosystems
Arjun J. Nair; Satish Rao A.B.
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-11-2025-0250
View articletitled, Epistemic ethicality and agentic artificial intelligence: exploring cognitive affective ontologies of trust and engagement in omnichannel healthcare ecosystems
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Literature Review February 18 2026
Consumer consumption behavior of health supplements: a review and research agenda
Mesay Moges Menebo
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-08-2025-0170
View articletitled, Consumer consumption behavior of health supplements: a review and research agenda
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Research Article February 16 2026
Determinants of consumer confidence in generic drugs: the case of the Rabat-Sale-Kenitra region
Sara Boudina
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-06-2025-0143
View articletitled, Determinants of consumer confidence in generic drugs: the case of the Rabat-Sale-Kenitra region
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Research Article February 5 2026
The influence of professional competence, emotional intelligence, productivity and engagement on job satisfaction in a health-care setting
Gabriele Spader; Luciene Eberle; Gabriel Sperandio Milan; Cristine Hermann Nodari
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-05-2025-0069
View articletitled, The influence of professional competence, emotional intelligence, productivity and engagement on job satisfaction in a health-care setting
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Research Article February 4 2026
LGBTQ-inclusive hospital advertising and purchase intention
Ilgım Dara Benoit; Jeffrey Foreman
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-03-2025-0024
View articletitled, LGBTQ-inclusive hospital advertising and purchase intention
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Research Article January 30 2026
Building engagement and trust on Instagram: a netnographic case study of a doctor’s communication strategies
Walter Macêdo de Assis; Flavia Meneguelli Ribeiro Setubal; Marcelo Moll Brandão; Bruno Vilela; Maria Clara de Oliveira Leite
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-06-2025-0109
View articletitled, Building engagement and trust on Instagram: a netnographic case study of a doctor’s communication strategies
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Research Article January 27 2026
The beauty economy: mediating role of brand love in Indonesia’s skincare market
Muhammad Nur Alam Muhajir; Andi Musniwan Kasman; Erwin Erwin; Muhammad Fakhri Amir; Anisa Ramadhani; Ilham Masnur; Syahrul Fitra
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-02-2025-0018
View articletitled, The beauty economy: mediating role of brand love in Indonesia’s skincare market
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Research Article January 22 2026
Does value co-creation enhance customer well-being? Insights from health-care service delivery
Kofi Osei-Frimpong
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-05-2025-0087
View articletitled, Does value co-creation enhance customer well-being? Insights from health-care service delivery
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Research Article January 13 2026
Boosting patient satisfaction in cross-border reproductive care through hospitality and communication
Gerasimos Panas; Evi Chatzopoulou; Despina A. Karayanni
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-04-2025-0041
View articletitled, Boosting patient satisfaction in cross-border reproductive care through hospitality and communication
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Literature Review January 12 2026
Evaluating pharmaceutical supply chain management research using bibliometric and content analysis
Vikrant Giri; Jitender Madaan; Nikhil Varma; Ekachidd Chungcharoen
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-03-2025-0031
View articletitled, Evaluating pharmaceutical supply chain management research using bibliometric and content analysis
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Research Article January 7 2026
A double-edged sword for addiction issues: Bullwhip effect of pharmaceutical supply chain: an exploratory study
Tohid Nazari; Ali Mojarad Hefz Abad; Mohammad Reza Seddigh; David Houshangi; Mohaddese Shafieepour
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-05-2025-0076
View articletitled, A double-edged sword for addiction issues: Bullwhip effect of pharmaceutical supply chain: an exploratory study
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Research Article January 5 2026
Unveiling the aftermath of choice: exploring health insurance buyer’s regret using mixed method approach
Neha Kumari; Niraj Mishra; Shradha Shivani
International Journal of Pharmaceutical and Healthcare Marketing (2026) https://doi.org/10.1108/IJPHM-06-2025-0121
View articletitled, Unveiling the aftermath of choice: exploring health insurance buyer’s regret using mixed method approach
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Research Article December 30 2025
Dealing with nested choice behavior in Ho Chi Minh City
Bui Thi Thanh; Lobel Trong Thuy Tran
International Journal of Pharmaceutical and Healthcare Marketing (2025) https://doi.org/10.1108/IJPHM-03-2025-0038
View articletitled, Dealing with nested choice behavior in Ho Chi Minh City
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Research Article December 30 2025
Leveraging external supply chain integration for operational excellence: does internal integration matters in the pharmaceutical supply chains
Francis Kamewor Tetteh; Kwame Owusu Kwateng; Derrick Manu; Omega Hlortu
International Journal of Pharmaceutical and Healthcare Marketing (2025) https://doi.org/10.1108/IJPHM-03-2025-0026
View articletitled, Leveraging external supply chain integration for operational excellence: does internal integration matters in the pharmaceutical supply chains
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Research Article December 25 2025
Is “good” hair “bad” for young female black Africans? Consumers’ (dis)identification with natural versus synthetic hair care brands
Nobulelo Rixongile Ngobeni; Melissa Zulu; Asphat Muposhi
International Journal of Pharmaceutical and Healthcare Marketing (2025) https://doi.org/10.1108/IJPHM-06-2025-0102
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Research Article December 25 2025
Acceptance of preventive genetic testing: the roles of innovation attributes, consumer characteristics, and contextual factors
Jonathan C. Ho; Chien-Ya Lin
International Journal of Pharmaceutical and Healthcare Marketing (2025) https://doi.org/10.1108/IJPHM-07-2025-0154
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