COVID-19 vaccine hesitation and brand choice uncertainty Available to Purchase

Paula Rodrigues holds a PhD in Management, in Faculty of Economics at the University of Porto, Portugal. She is an Associate Professor in Brand Management at the School of Economics and Management, Universidade Lusíada - Norte, Portugal and coordinator of Marketing line of COMEGI (Research Centre in Organizations, Markets and Industrial Management). Since 1995, she teaches brand management, consumer behaviour, econometrics, statistic and quantitative methods at the Universidade Lusíada - Norte. She has published several scientific papers, chapters and books. Her ongoing research projects concern consumer–brand relationships in the field of luxury, tourism and hospitality and consumer goods.

Ana Pinto Borges is PhD in economics, Faculty of Economics, University of Porto, in 2009. Since 2010, she is Coordinating Professor at ISAG - European Business School. She is the Scientific Coordinator of Research Center in Business Sciences and Tourism (CICET – FCVC) since 2021 and coordinated the ISAG Research Center between 2015 and 2021. She is the author of several publications of papers and book chapters indexed to the main bibliographic databases (WoS - Clarivate Analytics and Scopus). She also publishes books of international distribution, namely, “New Techniques for Brand Management in the Healthcare Sector”, “Building Consumer-Brand Relationship in Luxury Brand Management” and “Gastronomy, Hospitality, and the Future of the Restaurant Industry”. She has participated in presentations in various national and international congresses and is the member of the scientific committees in academic events. She is the editor and one of the founding members of the European Journal of Applied Business and Management (EJABM). She supervised several final master’s and doctoral works and she is former Accenture consultant in the financial area. She is Economist at the Health Regulatory Entity since 2010 with the main function of carrying out sectoral studies and issuing opinions in the scope of access, quality and competition in the health sector.

Ana Brochado is an Economist, Professor of management at the ISCTE-Instituto Universitário de Lisboa and a Researcher at DINAMIA’CET-Centre for Socioeconomic and Territorial Studies. She served as the Vice Dean for administrative affairs and Vice Dean for faculty for five years and coordinated the PhD in Tourism Management. She worked for more than 15 years as Senior Economist for the Portuguese Competition Authority and the Securities Commission. She joined the Strategic Board of Compete2020 (Operational Program Internationalization and Competitiveness). She has a Bachelor of Science in Economics, a Master of Science in Quantitative Methods, a Doctor of Management and Habilitation in Marketing. Her main research interests are business and management. She has authored or co-authored over 100 publications in top international journals in these fields, wrote over 40 book chapters, and presented over 200 talks at international conferences. Her research received over 3000 citations.

Ana Sousa is a Post-Doctoral Fellowship at COMEGI, of the University Lusíada and an Associate Researcher at GOVCOPP of the University of Aveiro. She holds a PhD in marketing and strategy from the University of Minho, Portugal. She holds a master’s degree in marketing and business administration and a degree in business management from ISAG - European Business School and a degree in psychology from the University of Porto. Her research interests are country image, place branding, consumer behaviour, cultural heritage and international marketing.