Is your company competent, interpersonal or community focused? The effect of values and brand portfolio on company reputation Available to Purchase

Lea Prevel Katsanis (PhD) is a Professor of Marketing at Concordia University in Montreal, Canada. Prior to joining Concordia, she held various positions in market research, sales, product management, strategic planning licensing and acquisition for three major US and European pharmaceutical companies. She earned a BA from Vassar College, an MBA from New York University and a PhD from George Washington University. Her research focuses on three areas of pharmaceutical marketing: advertising, branding and brand management, and social/ethical issues. She has been published extensively in scholarly journals and is the author of Global Issues in Pharmaceutical Marketing.

Alan Williams helps leaders of progressive service sector organizations, internationally and in the UK, to deliver values-driven service for sustained performance. He is a published author and international speaker whose projects have delivered measurable business impact across a balanced scorecard of measures and have been recognized with industry awards. His co-authored books about values have received international critical acclaim, and he has been a visiting lecturer at the University of Surrey, UK and ZHAW School of Life Sciences and Facility Management, Switzerland. He is the Founder of the Global Values Alliance, a Steering Group member of the UK Values Alliance and a nonexecutive director of BQF.

Kajan Srirangan earned a BSc and PhD in Chemical Engineering from the University of Waterloo and an MBA from the John Molson School of Business. He has held various roles in pharma market access, HEOR and marketing. Prior to this, he was a researcher at the Canadian National Research Council, developing next-generation biologics in oncology, immunology and respiratory.