This study aims to explore the essential aspects of behavioral supply chain management (BSCM) within the pharmaceutical sector. Furthermore, this study examines how different dimensions of BSCM impact supply chain performance (SCP) and operational performance (OP).
This study used an exploratory-cum-descriptive research design to identify key constructs from the existing literature. Primary data was collected using a structured questionnaire. A purposive sampling method was adopted to gather 299 responses from a diverse range of stakeholders of pharmaceutical supply chain (PSC). A structural equation modeling method was used to test the hypotheses proposed in the research model.
The findings of this study showed that the dimensions of BSCM such as integration of customers and suppliers (ICS), collaboration (COLL) and information sharing (IS) had a significant and substantial impact on SCP as well as on OP. Furthermore, SCP significantly and favorably impacted OP. This suggests that enhancing supply chain practices not only benefits operational efficiency but also contributes significantly to overall organizational success.
This study adds to the corpus of existing literature by providing empirical evidence of causal relationships between various dimensions of BSCM and performance outcomes in PSC context and provide a solid foundation for further studies. For managers, this study emphasizes how behavioral factors should be integrated into the supply chain to enhance SCM performance.
This study is novel, as it examines the relationship between the BSCM dimensions, SCP and OP using the Relational Exchange Theory as well as Resource-Based View theory in the PSC context.
