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Keywords: Acquisition value
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Journal Articles
Consumer perceived value: The development of a multiple item scale in hospitals in the Indian context
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International Journal of Pharmaceutical and Healthcare Marketing (2012) 6 (2): 167–190.
Published: 22 June 2012
... for consumer value measurement. The dimensions include acquisition value (AV), transaction value (TV), efficiency value (EV), aesthetic value (ESV), social interaction value (SI) and self gratification value (SG). Research limitations/implications The study is theoretically limited to value and its...
