...Rohit Prasad; Ramanathan S; Ankit Purpose This paper aims to examine the influence of social media advertisements on users’ behavioral intentions ( BI ) to participate in clinical trials. Specifically, it investigates the role of perceived ease of use ( PE ) in shaping attitudes toward social...

... sharing Customer relationship management Advertisement Service process IT support Promotional tools Knowledge is a vital strategic resource, and KS activities create opportunities for an organization to maximize the ability to meet customers’ changing needs and generate solutions to gain CA...