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Keywords: Advertising skepticism
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2017) 11 (4): 395–411.
Published: 06 November 2017
... between consumer and message factors in the DTCA context. Ilwoo Ju can be contacted at: jui@slu.edu 10 10 2016 22 02 2017 07 07 2017 30 08 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Advertising skepticism...
